Tour Marketing

from $500.00

Pricing: $250/500 (agency fee) + Selected Ad Spend (below)

Localized ad campaigns and grassroots strategies to drive ticket sales and make sure your shows aren't just empty rooms.

It’s more than just ads! We give guidance to make sure your tour dates are properly visible everywhere a fan might look. We also tell you the best kinds of content to make specifically for tour ads, and how to maximize their impact on actual show day.
It’s more than just tour! Though the main goal is increase ticket sales, we also collect emails (depending on campaign type), which can lead to long-term sales and engagement with new fans!
Ads everywhere! We run tour ads across Meta and Google ads platforms to make sure we’re hitting all of your fans.
Easy Onboarding - Don’t worry about setting anything up! We have it taken care of.
Transparent Reports - We send full video walkthroughs of your campaign every two weeks, so you know exactly how your investment is leading to results.

Agency Fee: If you supply the ad creatives, we discount the agency rate by 50%.

Setup:

Ad Spend:

Pricing: $250/500 (agency fee) + Selected Ad Spend (below)

Localized ad campaigns and grassroots strategies to drive ticket sales and make sure your shows aren't just empty rooms.

It’s more than just ads! We give guidance to make sure your tour dates are properly visible everywhere a fan might look. We also tell you the best kinds of content to make specifically for tour ads, and how to maximize their impact on actual show day.
It’s more than just tour! Though the main goal is increase ticket sales, we also collect emails (depending on campaign type), which can lead to long-term sales and engagement with new fans!
Ads everywhere! We run tour ads across Meta and Google ads platforms to make sure we’re hitting all of your fans.
Easy Onboarding - Don’t worry about setting anything up! We have it taken care of.
Transparent Reports - We send full video walkthroughs of your campaign every two weeks, so you know exactly how your investment is leading to results.

Agency Fee: If you supply the ad creatives, we discount the agency rate by 50%.

F.A.Q.

We create multi-layered campaigns on Meta to push ticket sales for your upcoming shows.
Phase 1 = General awareness & reach
Phase 2 = Engagement / Sales
Phase 3 = Sales
We typically suggest that you calculate 40-50% of your total guarantees for the tour and use that as your ad budget.
We will split that across every date so each date gets an even push.
If you aren’t getting guarantees, use the average of previous payouts and apply that per date as a baseline.
We typically get campaigns up within 3-5 business days.
However, if we have to create the ad creatives, we might need an additional 2-3 days.
We unfortunately cannot answer that question. It greatly depends on the ad creative, conditions of the market, conditions in the world, and even the quality of your music.
It is important that you continue to push your shows organically while we run ads to increase maximum exposure and reach.
We suggest announcing a tour at least two months from the start date.
In that scenario, we would use the first month after announce to push general awareness and reach, and switch to pushing sales closer to the start of the tour.